Posted by Matthew on 14th July 2014
When it comes to awards in the food industry, it doesn’t get any bigger or more influential than the sofi™ Awards. The awards are hosted by the Specialty Food Association and the winners are announced every summer at the Fancy Food Show in New York City. It’s come to known as “The Oscars of Food”.
When we started the US business last year, we knew we wanted to go for a sofi™ and just had to choose a few items to put up for the vote! We sent in Liquorice & Peppermint because it’s a fave in the offices on both sides of the pond.
After a rigorous tasting of the 3,000 (!!) entrants, the judges whittled it down to about 100 finalists. From there, the items were put out for tasting during the first 2 days of the Fancy Food Show and the attendees cast their ballots.
Last Monday night, the winners were announced. Tea Taster Louise and Tea Eagle Matthew were in the audience, shaking in their boots as the categories rolled by. Finally, the Hot Beverage category came up and what do you know, teapigs WON! And we have the gold trophy to prove it!
It’s always nice to have your hard work and dedication confirmed by your peers and that’s what’s so lovely about the sofi™ awards. It’s our fellow food and drink-lovers who called Liquorice & Peppermint the best.